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Our Story

The Rooibos Discovery…still changing lives 40+ years later.

We create premium, quality products… for people like you.

In 1968 Dr Annique Theron stumbled on the natural healing powers of the South African herb, Rooibos tea, when she warmed Lorinda, her allergic baby’s bottle with warm Rooibos tea. For the first time since birth Lorinda slept through the night and her allergic reactions to even mother’s milk calmed down.

From there on she set out with a vision to create life-changing opportunities for all.

 This vision has grown into a globally respected health and beauty brand boasting:

Over 8000 consultants

200-plus premium quality products

Exports to 18 countries

Numerous local and international awards

Annique uses the best quality Rooibos extract in its products

40 years of credibility

What makes Annique’s products unique is that it contains extracts of Rooibos tea, which has been a trusted and scientifically proven remedy over the past few decades, boasting properties like:







Antioxidant; and No caffeine and very low tannin from pure Rooibos leaves.

A leader in the South African health and beauty industry, Annique’s products are manufactured in South Africa. What makes the Annique skin care range even more unique are the following six factors
1. Cleansing only once a day, at night.
2. Press cream onto face instead of rubbing
3. Moisturising up to 8 times per day
4. Sun protection forms part of the daily Annique skin care routine.
5. Apply the pH Balancing Freshener as the last step in your skin care regime.
6. The Annique foundation is considered to be part of the Annique skin care routine, boasting anti-ageing and moisturising abilities.

The Benefits Of Rooibos

Rooibos: A Multi-wonder
It is well known that the benefits of Rooibos tea extend far beyond the seams of the actual teabag. Worldwide scientific research was done on this indigenous South African herb, Rooibos, over the past 20 years.

Other benefits of Rooibos include:

Rooibos is an Asset for the Physically Active

Rooibos helps to Prevent Cancer

Rooibos boosts your Immune System

Rooibos helps to slow the Ageing Process

Lowers Risk of Heart Disease

Rooibos may control Diabetes

Rooibos helps fighting Allergies

Rooibos can help to fight allergies

Soothes Stomach Cramps and Colic Rooibos acts as a digestive aid and antispasmodic

Rooibos is also used to relieve nervous tension and stomach and bowel irritation, easing the painful symptoms of urinary system diseases such as prostatitis and cystitis.

Lowering Blood Pressure

Assists in Balancing Hormones

Soothes Skin Irritations and Acne

Rooibos has a low tannin content (only 1-4%), which means that it doesn’t inhibit the absorption of iron (something that black tea does).

Rooibos protects the liver against the accumulation of fat and can help to prevent metabolic disease. It also helps to reduce cholesterol, tryglycerides and free fatty acids.

Rooibos tea can possibly aid in the relief of heartburn, as it has antispasmodic properties.

Rooibos tea is frequently used as a natural home remedy to help insomnia.

100% Good
To conclude: Researchers know of no side effects associated with the use of Rooibos Tea. It is also safe for pregnant and breastfeeding women and young children.

Anniques Credibility


Annekie Theron Ondernemings (Pty) LTD was established. Annique Theron’s desire to help others is evident from her first product, the Annique Wonder Slim (now known as the Annique Lifestyle Shake)

1973 – 1974

Launch the first Wonder Slim competition, in conjunction with Rooi Rose. Annique launches its first three skin care products, including the popular Revitalising Cream

1975 – 1976
The second Wonder Slim competition is launched in conjunction with Rooi Rose. Annekie Theron Ondernemings becomes FOREVER YOUNG (Pty) LTD. Annique recruits her first consultants.

1978 – 1981
The first vitamin and mineral Annique health formula is launched as the first in a range of sophisticated supplements with unique combinations of vitamins, minerals and combinations of vitamins, minerals and enzymes. Annique’s consultant base grows to 30+.

The Annique skin care range grows to 11 products and Annique’s own brand of superior export grade tea is introduced.

The Annique Rooibos Baby range is launched – an unequalled range of products of the highest standard with a special baby tea, which offers mothers peace of mind and babies restful sleep.

Annique also launches an extended slimming test programme with 880 participants across South Africa.

Annique’s whole range received a makeover. After five years of research into the health of South African men, women, children and teenagers, Annique developed a unique micronutrient range to supply in the individual health needs of our customers.

Annique is affiliated to and plays a leading role in several local organisations and industry bodies.

Annique moves into their new Home Office in Irene, Pretoria.

Annique celebrates 35 years of existence with a special edition Revitalising Cream. This formulation is still unsurpassed in the remarkable repair and rejuvenating results it delivers.

It is found that Rooibos tea can prevent cancer and heart disease
Ernest du Toit is appointed as CEO on 1 February 2008.

Dr Annique Theron unveils her autobiography, Manna – My verhaal van rooibostee en wonderwerke.

Annique Skin Care Products (Pty) Ltd sold by the Theron family to Ernest du Toit

The Annique business celebrates 40 years of creating life-changing opportunities for our consultants and our staff. The company changes its name to Annique Health and Beauty. Annique launches its first daily body care range, The Spa (The Fountain of Moisture).


The founder of Annique, Dr Annique Theron, was a pioneer, establishing Annique in 1971. She was also rewarded with several accolades, including:

 1997: Dr Annique Theron awarded the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland for the Annique products

 2005: ATKV (Afrikaanse Taal- en Kultuurvereniging)’s Icon of the Year Award

Annique has won numerous local and international awards, including:

 1997: Annique wins two gold medals for the formulation of the Annique Rooibos products from the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland.

 1999: Annique’s Sunblock Roll-on wins the Marie Claire Prix d’Excellence Award for the “Most Innovative Product”.

 2000: Resque Crème wins the Marie Claire Prix d’ Excellence as Most Revolutionary Product.

 2005: Annique cellulite range receives Marie Claire’s highest recommended Body Care Award.

 2011: Resque Crème is runner-up in FairLady magazine’s Best of Beauty Awards’ Best South African Product. Resque Mist came fourth in the same category.

Besides awards, Annique’s products also boast:

 Annique’s products are endorsed by the Beauty Without Cruelty organisation, ensuring Annique remains an organisation whose products are not tested on animals.

 Annique’s Safe in the Sun SPF 30, Sun Safety Aerosol SPF 30 and the Be Wise SPF 50 all have the CANSA Mark of Recognition for preventative sun care.

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